Where In The Store
As we educate start-up and emerging brands about contract manufacturing, we also educate them about retail formats and where in the store their products are ideal for. In multiple department retailers (supermarkets, mass merchants, natural retailers, military formats, limited assortment stores) there maybe more than one location in the store where their products could fit.
In supermarkets for example the terms ‘Center of the Store’ and ‘Store Perimeter’ are very common.
Depending on the product category, start-up and emerging brands need to understand where in the store they fit best.
* We help brands understand their retail and food service targets
